As a business owner, you want your website to be a great place for customers to buy products online. So, here are 10 eCommerce website features you must have. They are easy-to-use, such as Guest checkout, and include Multi-currency options. They also help you build trust with customers, as they make purchasing easier. Hopefully, you’ll find some of these features helpful! But before we get started, let’s look at some of the most important features for any eCommerce website.
When setting up an eCommerce website, it’s important to consider guest checkout. Some retailers require that customers register and sign in before allowing them to purchase products. Others, such as Walmart and Home Depot, require customers to sign in to access certain functionality. Some even require customers to sign in to bid on an item. In such cases, guest checkout may not be the best option for their site. Here are 10 eCommerce website features to avoid when setting up an eCommerce site:
The first benefit of enabling guest checkout is convenience. Saving details implies convenience. Besides, the word “register” is associated with spam and marketing. The guest checkout is also a great way to boost conversions on mobile devices. This is because mobile devices have a smaller screen, and slow connections make it difficult to complete a purchase. Hence, enabling guest checkout is crucial for your eCommerce website.
In addition to reducing friction in the purchasing process, guest checkout reduces the need for customers to create accounts. Forcing customers to register leads to higher cart abandonment. Instead, providing an option to bypass accounts speeds up the process. Furthermore, many online shoppers are still hesitant to trust online retailers with their credit card details. Therefore, a guest checkout will help them buy what they need faster and easier.
Guest checkout allows customers to purchase an item without a user account. This is helpful when the shopper does not want to register or enter personal information. This option may not be suitable for every online store because it causes more problems than it solves. You should choose whether to offer guest checkout based on the frequency of purchases, the possibility of re-orders, and the benefits of customer accounts overall.
Easy-to-use cart and checkout process
The checkout and cart pages are the final stop for your customers while they are shopping on your website. It is crucial to provide a simple and secure payment process for your customers, as people are wary of their finances. To ensure a seamless and easy payment process, there are a few things you should keep in mind. For starters, make sure you offer several payment options. Limiting your payment options will encourage customers to abandon their carts.
If you have a multilingual website, you should offer multilingual checkout, which can reduce the language barrier. Another great feature is the chat option. You can have a chatbot suggest a perfect solution, and it will free up your time to handle other tasks. Ultimately, the more people are able to buy something through your eCommerce site, the better off you will be. Keeping these best practices in mind while designing your eCommerce website won’t make your business skyrocket overnight, but it will help you see results over time.
Most e-commerce websites fail to improve the cart view. As a result, people abandon their carts before the payment page. Customers do not like filling out the same information over again, so include an autocomplete feature and data validation to help ease this pain. Then, if the product is international, make sure to display shipping costs early in the checkout process. Remember that there is no transaction without payment, so make the payment process as seamless as possible.
Another factor that can prevent customers from completing a purchase on your eCommerce website is a complex checkout page. Having to fill out multiple forms will slow down your customer and increase the chance of them abandoning their carts. Moreover, it will also make your website appear unprofessional. Lastly, make sure the cart and checkout pages on your eCommerce website are one-page-based. With these tips in mind, you can create a shopping cart that converts into sales.
If you have an eCommerce website that sells products and services around the world, you should seriously consider adding multiple currencies. It gives your customers access to global markets, and allows your vendors to sell to buyers from all over the world. This means a bigger customer base, but it also means more challenges. Multi-currency e-commerce can be difficult to navigate. But with a few tips, you can successfully expand your business by offering international shoppers more currency options.
First, make sure your website supports multi-currency payments. The goal is to offer the currencies that your customers prefer. Adding these currencies will help you leverage best practices throughout the customer journey. You can offer your customers the currencies they prefer, while offering alternative key options if needed. But be sure to consider the overheads of setting up multi-currency on your eCommerce website before implementing this feature.
Support for multiple currencies on an eCommerce website is essential for international expansion. It allows customers to pay with their local currency without having to convert their purchase price. Additionally, it lets your customers use alternative payment methods like real-time online bank transfers. In addition, displaying prices in local currencies increases customer trust. Furthermore, it allows your customers to see prices in rounded numbers instead of confusing symbols. In addition, multi-currency support allows your customers to buy and sell products or services worldwide.
Another way to make multi-currency checkout easier for foreign customers is by offering multiple payment methods. Multi-currency processing can help you avoid chargebacks and disputes if your products or services are sold in different currencies. By offering multiple payment methods to international shoppers, you can increase your sales globally. But it’s also important to build trust and remove fears from prospective customers. Make sure to offer compelling reasons for your foreign customers to buy your products and services.
Easy-to-find product information
One of the most important components of an eCommerce website is its product information. A recent survey shows that 66 percent of respondents want to see at least three images before purchasing a product, and eighty-seven percent check product reviews to see if other consumers have bought it. The survey also found that twenty percent of lost sales are directly attributable to a lack of product information. Fortunately, improving your product descriptions requires relatively little time and effort.
The importance of customer reviews cannot be overstated. They improve search engine rankings, drive social proof, and boost customer loyalty. In fact, studies show that 88% of consumers believe that online testimonials are more credible than personal recommendations. To get more customers to write reviews, you can apply popular review platforms like Yelp, Trust Pilot, and Facebook. Customer reviews help ecommerce websites improve SEO by adding keywords to your online shop.
The power of customer reviews cannot be understated. The internet has become so flooded with content that consumers are turning to social media for advice. If your products or services look bad, people will simply not buy them. Good reviews, however, increase the likelihood that potential customers will purchase your product. They also help boost search engine rankings and create an environment where your business is trustworthy. Ultimately, customer reviews increase revenue by generating social buzz.
Customer reviews are valuable because they are written by real people. These customers have used the product or service in person, and they can answer questions other sources can’t. Furthermore, customer reviews improve SEO rankings because the people who write them usually use the same keywords that searchers use to find a product or service. They also provide valuable content to your website. So, they’re an essential part of any e-commerce website.
As the customer’s voice is so important, having the ability to respond to their concerns is a crucial part of fostering customer relationships. If your store is not responsive to customers’ questions, you can reply by answering their concerns and giving additional details about your products. Replying to customer reviews is an excellent way to prove your business cares about its customers. Moreover, they demonstrate your concern for the products they are purchasing.