Christmas is a great time of year, and when you’re competing with thousands of other marketers for ad dollars it’s easy to start thinking about ways you can improve your chances of getting the very best ad spot. One of the biggest ways that marketers do this is by using highly targeted email marketing campaigns.
It sounds great – sending out emails that are highly targeted and designed to attract the kind of people who might be interested in what you have to offer. In reality, however, the best ad spots are often located in inboxes that are rarely visited by anyone. Here are 10 Ways marketers are making you addicted to Christmas tree ornaments.
The first thing that you need to do to make sure that you’re maximizing the potential of email marketing is to learn how to write effective email messages. This means having a clear and compelling subject line that makes a strong first impression. Don’t be too eager to start spamming everyone with sales announcements and other offers. Instead, send the email only once – preferably just before the first week of December – and then work on building a relationship with the recipient by offering something that they might be interested in.
Don’t use “buy now” buttons. People will be tempted to click on them because it seems like the right thing to do. But what you’re really doing is sending someone to a sale page for a product that they may not be interested in. Instead, entice them to get more information by sharing some valuable information with them in the email.
Do something different every year. There are countless ideas for seasonal offers, and some of them have been tried and tested for years. But don’t reinvent the wheel – instead, find new things to offer people. Perhaps consider offering a unique product that celebrates the current holiday. Or perhaps you could send out a newsletter that focuses on Christmas themes – why not take advantage of the huge number of topics that people discuss each year? This way, you’ll never run out of ideas.
Make your emails good. A dull, run-of-the-mill email isn’t going to win you any brownie points. Take the time to create an email that’s interesting, informative, and creative. Use fun fonts, unusual colors, and catchy phrases. Your recipients will appreciate it, and it will make them want to read what you have to say next.
Make it easy to unsubscribe. Many marketers make it hard for subscribers to unsubscribe from their email lists by requiring them to click a link in the email before they can remove themselves from the list. This is a bad idea, as it gives the impression that spamming is taking place and can get you in legal trouble.
Let your emails speak for you. Make sure your emails give your audience the chance to engage with you. Create a theme for your Christmas tree giveaway, or include some Christmas related information. Tell your recipients how you reached out to them, and what they can expect to receive. If you can provide them with something useful, then you’ve done your job!
Have a great time at the tree. This may sound like a cliche, but if you’re sending out dozens of email messages on Christmas day – don’t forget to network! Go meet up with other marketers. At the event, you can exchange gifts, share marketing tips, and make connections. The better you get at networking, the more successful your marketing efforts will be.