Every day, many people set up their businesses online and perform their transactions online. Others want their existing brands to have an online presence in the market. Either way, the goal is to sell/convert to whatever you want to sell/bid online. Since there are many companies online that work the same way as yours, you have to ensure that your business dominates the market. It completely determines on how you market your brand.
You should, therefore, have to ensure that no matter what marketing strategy you use, you should always get the best quality of traffic if possible daily. This means targeted traffic, those who are interested in your products/services. This shows that you need to have an in-depth analysis of your marketing performance, the things you need to do even better and improvise, and how to outperform your competitors in the market. That’s why you need SEMrush, an online keyword researcher.
What is SEMrush?
SEMrush is an online SEO solution that you can (as a digital retailer) use to assess your marketing strengths, achievements, areas for improvement, and the strategies your competitors use to achieve the best results in their business. The tool is made by SEO, marketing, and IT experts to make digital marketing as simple as possible. SEMrush has four offices, where 270 employees work on how to ensure the system works at its best in keyword research and analysis. One of the most complete and most used tools by professionals is SEMrush, an optimization tool that allows you to measure:
- search volume for keywords related to your business
- CPC cost per click for paid ads
- SERP data (placing your site on Google searches)
- traffic and conversion data from your competitors.
SEMrush.com was developed by the creators of SEO Digger and SEOQuake to analyze organic and also sponsored Google results. Currently, the tool database has:
- more than 16 billion keywords
- more than 490 million domains
- more than 5 million registered users.
With a simple and straightforward interface, we can analyze very well the keywords that most bring traffic to a website, both in organic and in relation to advertising on Google Ads.
What is SEMrush for?
SEMrush is one of the best tools for SEO analysis and can help you find the right strategies to gain a competitive advantage in the face of the competition. You will be able to conduct detailed keyword research through global and even local analyses of your website pages. It is also possible to make an analysis and in-depth study of your competition, that is, you will have a broad view not only about your online performance. But about your competitors, which will give you better tactics to act in the future. With SEMrush you will get:
- analyze which are the best opportunity keywords for your business
- know what are the positions of the main terms for which you are ranked in search engines
- build a list of keywords and get smart suggestions from the tool itself
- check the backlinks of your website and also those of your competitors
- find out what advertising tactics are used by competitors
- stay on top of other information that can help optimize your pages to rank better online
SEMrush serves to help you understand the highs and lows of your website in relation to its own parameters. And also to the competition so that you can develop your best digital marketing strategies.
Remarkable Features of SEMrush:
This tool was created to make marketing work easier, simpler, and faster. When you fully employ the functions and features of this tool, you will like it to the top. Here are the top features that will be the keyword planner of your choice:
1. Identify all the keywords for ranking your website
The tool displays all the keywords for which your domain name is ranked on search engines. With this information, you can find better keywords as well as improve non-ranked keywords. You can also use metrics to get an insight into how your competitors are ranking at the top. Use strategies to improve and surpass them.
2. Track the position and performance of your site
Once you are aware of how your marketing strategies work, you will be in a better position to say what you should improve and what you should discard. Take advantage of this feature to know the keywords that are reducing your performance and those that are driving you better. You will then plan strategies to improve your failed keywords.
3. Discover your competitors
When you don’t know who you’re competing with, you’re less likely to improve. This tool will use research data to tell its competitors. Furthermore, you will be able to analyze their data over time and know who is improving or falling, their criteria, and how to do it above all else.
4. Social Media Tool
Use this feature to learn how users access your content on the social media platform and compare it to your competitors. You’ll be able to tell the type of content that attracts more interactions so you can work on improving your performance on Facebook, Youtube, Twitter, Instagram, and Google Plus.
5. Website Audit
Let this powerful tool move to your website and provide you with a complete report on any SEO issues your website may have. If your site isn’t set up properly, has HTML issues, broken links, incorrect tags, etc., Google is more likely to penalize it. It’s a good idea to have a complete report in one place so you can fix problems quickly. You’ll also be able to identify indexed websites so you can see if there are issues that can block indexes and interfere with your site’s indexing.
6. SEO Tips
When you are not sure what to do to improve your SEO website, with this tool you can get ideas on what you should do. It’s like having a personal teacher. Remember if you leave SEO websites, other tactics can’t help you rank better.
7. Paid Ads Analysis
Whenever you buy Google Adwords, it does not guarantee that you will be highlighted at the top with your keyword. However, if your paid ads have really high-quality content, then your ranking will succeed. You can use this tool to identify the keywords needed to be included in product descriptions to improve your Ad Rank.
8. Backlink for audit
Backlinks significantly affect SEO. Your rating can be greatly influenced by the type of feedback. This tool will analyze and inform you about the quality of the backlinks that your website has. Poor quality feedback will only ruin your rating. You should avoid such connections.
9. Video Advertising Research
Video is becoming the most common type of media sharing. Everywhere from YouTube, Facebook, Twitter, Instagram, and blogs, people post their videos to share content with other users. For this reason, you believe that ad campaigns embedded in videos deliver good conversions. With SEMrush instream analysis, you can gather the data you need to identify ways you can increase conversions. You’ll have the opportunity to analyze the best campaigns and how their keywords match videos and ad landing pages.
10. Gather and export reports
Whenever you do some research or case study, you have to compile complete reports. You can run complete reports and use them for a variety of other options. You can share them with your team via email, hard paper, etc. Export software copies in PDF format. You can also customize what the exported data will look like.
Tools offered by SEMrush
Part of understanding SEMrush is understanding that the platform gives you access to a huge amount of functionality. It’s often difficult to decide where to start exploring, and you may not need to use all of them to find the data you’re looking for. To avoid these dilemmas, SEMrush offers toolkits to facilitate the discovery of specific functions for each demand. There are kits aimed at:
- social media
- content marketing
- competitive research
Below, are some of the main tools that the platform offers.
1. Organic search
In this area, you can find reports on organic searches on search platforms like Google. The importance of this tool is in the analysis of differences in positioning within search platforms. With this data, you will be able to better understand how to capture the attention of potential customers using these keywords to attract them to your website. If you are interested in generating this same data, but referring to advertising campaigns (that is, paid surveys), you can use the Advertising Research tool.
2. PLA Research
Here you can find data on product ad listings, such as your product’s position about those offered by the competition. With this information, it is possible to understand what the motives of some ads that work better than others. To go deeper into this aspect, there is also the Media Display feature, which generates reports on how your ads and competitors are projected. So that it is easier to observe the strategies and formats that generate better results.
3. Traffic analysis
With this functionality, you receive an overview of the digital marketing metrics used by the searched domain, in addition to identifying where the traffic from the searched address is coming from. This tool allows you to find out where your target audience is, and which partners you should bet on if you want to invest in affiliate marketing.
4. Domain vs. domain
SEMrush allows you to compare up to 5 different domains. A great resource for analyzing your main competitors’ platforms. Having chosen the domains to be compared, you have the possibility to choose to search for different types of keywords: organic, paid, or PLA. It is also allowed to direct the search focus to keywords common to the compared sites, or to those that are used by only one of them. In addition to these functions, the tool provides the ranking of domains’ positioning within keyword search tools.
5. Keyword analysis
Within what SEMrush is, keyword analysis is a fundamental tool to find underexplored niche markets by which your company will be able to circumvent the competition. From this analysis, SEMrush shows the statistics of several keywords, from the most used in ads to the most frequently searched in organic searches.
In this area, you will find data about the keywords that the site is ranking, the backlinks that are driving traffic to the pages. As well as other information about the competition and organic and advertising search data. These data can also be checked in a particular way, just check the submenus.
Backlinks are links that point to your website. They help to give you more digital authority to your web pages. However, you must analyze them well, because if they are from sites that don’t have a good reputation online, they can make your site to be penalized as well.
8. Paid Search
As the data for the organic search topic, the paid search data is also complete and offers a broad view of your strategies. The difference is that in this section, the information is completely focused on paid searches.
9. Domain analysis
Enter the domain you want to analyze in the search bar and SEMrush will generate a report with the main information about it. For example, data on organic and paid search, main positioned terms, backlinks, and competition. A good tip is not to use HTTPS: // and www in the search, as they will cause your search to be directed to the specific page and not to the domain in general.
10. Related Keywords and Phrase Match
Phrase match brings up variations of the term you searched for, expanding your ranking possibilities, and also presents reference data. This feature helps you to find long-tail terms and even words that can be worked on in your internal titles and as a support in your content.
11. Keyword Magic Tool
This is one of SEMrush’s newest features and is essential to help develop your strategies. In this section, you can type a word so that it has many variations and you can make your choice, according to your goals. This tool is interesting for anyone who wants to create rich content on a subject to stand out and gain a competitive advantage over the competition.
12. Gap analysis
In the tool, you can find the gaps to optimize your site, both in terms of keywords, backlinks, and other aspects.
13. Export the data in SEMrush
Something very interesting and exciting about SEMrush is that with it we can export everything we see to Excel spreadsheets, CSV files, and an API. That is, if you have an internal tool in your company, it is very simple to integrate the data obtained from SEMrush with your tool.
What is Google Data Studio?
One of the most important and indispensable stages of Digital Marketing is measuring results. Through the analysis of the data we obtained using Google Analytics, we can find out how the site is performing, where the traffic to the blog comes from, which posts have had the most access. And various details that need to be analyzed so that smarter decisions are made by the marketing team.
However, graphs, numbers, and spreadsheets tend to frighten several marketers, especially when it comes to turning all this data into something friendly. And easy to understand for customers, investors, and superiors in the company. With the proposal to solve this difficulty, Google launched a tool now free and in beta: Google Data Studio.
Google Data Studio
Google Data Studio is a tool that integrates with different data sources, such as Analytics, Adwords, and basically, any data that you enter in Google Sheets. And turns into customizable reports, easy to understand, and updated in real-time. Google Data Studio is a data visualization tool that connects to different sources.
It allows you to present your data clearly and understandably and there is literally no limit to the way you create reports containing graphs, custom tables. Many find it difficult to use Google Analytics. The reports are not intuitive and there are so many menus that get lost. With Data Studio you can create simple and beautiful reports that also make sense to the customer.
Benefits of Google Data Studio
Visually appealing reports are one of the benefits of using the Google Data Studio tool. With the use of various tables, graphs, etc., there is the ability to change colors, fonts, and other visual effects, and the data is arranged in a way that suits your business. Using data from different sources in one report is a significant advantage of Google Data Studio tools.
And data sources can be AdWords, Attribution 360, BigQuery, Soundcloud SQL, Google Analytics, MySQL, YouTube Analytics, Google Sheets, etc. Because Google Data Studio reports work similarly to documents on Google Drive, permission to use the report can be granted to anyone. This tool is primarily intended for data sharing.
Google Data Studio is a free tool. Also, there is the option to add countless pages to the document, and you can set a limit on certain pages to share with others. In addition to the benefits that this tool offers to market professionals, Google Data Studio is tailored to smaller entrepreneurs and individuals.
As already mentioned, one of the main advantages of the Data Studio report is that it can be managed or formatted by different teams, which facilitates the process of using data in a company. Visualization is also an important element in reporting, primarily to highlight important data. Using the Data Studio tool allows you to create reports with visual effects without the need to use the services of a graphic designer. The main advantages of this tool are:
1. Compatible with different data sources
The Google Data Studio platform is compatible with some very important sources for data analysis. In addition to GA, Ads, and Google spreadsheets, GDS also imports data from other tools, such as Facebook, Twitter, MailChimp, Salesforce, etc.
2. Interactive reports
The reports created by Google Data Studio are dynamic. This means that they are extremely amenable to customization and are also assertive. In addition to updating the data in real-time, you can also filter the information you want to obtain by date, time, and types of users.
3. Fully cloud-based
There will be absolutely no changes to your computer to start using Google Data Studio. This program is directly connected to the cloud, so there is no need to install any software on your machine.
4. Saves time
Data collection and analysis, especially when there are multiple customers, can be quite complicated and laborious. With Google Data Studio you can do this much faster and more intuitively, improving the productivity of your entire team.
If you don’t know exactly what information to choose to customize your reports and your dashboard, you can choose a pre-made template, so just connect your data source and you’re ready to use.
you can see not only your customers’ data but also everything related to your company. In the dashboard, you can have contact with the analysis about your marketing, your financial, human resources, or any other area you want.
7. Totally free
Google Data Studio can be used at any time, without having to do a quote or price research, since it is completely free. This allows you to start data analysis even faster, without wasting time with contracting packages.
Why to use Google Data Studio?
Marketers are bombarded with large amounts of data every day. Many hours of the day are wasted entering tools and reconciling data to generate reports and try to optimize the work process. In the end, you realize that you spent a lot of time producing reports instead of taking advantage of them to analyze and have actionable insights. It is precisely in this gap that the efficiency of the Google Data Studio tool comes in. Here are a few reasons to start using Google Data Studio:
The simplest and also the strongest reason for you to start using Google Data Studio is that it is free. Give the tool a chance, it will surely win you over for its ease and simplicity.
You only need to have access to a Google account to sign in and do your experiments. Are you not in the mood or are you out of time to develop your own models? Search for a layout made available by the developer community and start using it. Then just adjust your data source.
3. Easy to use
From the definition or development of the model, it is possible to touch the data and date selectors. The tool is accessible by permission or link and does not need to install anything on any computer, just have access to the designed dashboard. Easy to use and share.
4. Stop spending time searching for data
The user can condense data from different sources in a single dashboard and save a lot of time between opening tools, finding data, and producing reports.
5. From Google to Google
It is very easy to pull and synchronize data from Google’s own products, such as Google Analytics, Google Ads (Adwords), Google Search Console, Google Sheets, etc.
6. Be more efficient
Do you need to see data on marketing, human resources, finance, or any other area? Simplify the process, concentrate everything within a dashboard, and stop wasting time and money for not having the information on time.
7. Integrations, the sky is the limit
Didn’t find your data source among those made available by the tool? No problem. Your IT team can develop an integration. With that, there are no more excuses to spend time fiddling with files and consolidating data. And if you don’t have an IT team, you can contact a Google partner or buy a premade connection, if it has already been developed.
8. Google Data Studio is no longer Beta
In 2018, Google announced that it was removing Data Studio from its list of Beta products to place for definitive use and evolution. That is, the company will continue to invest in the evolution of the dashboard and the trend is for it to get even better and more complete.
9. You can use a premade template
Yes, you can choose to use a template and further reduce the time needed for development. To do this, simply connect your data sources and make customizations, if necessary.
10. It is possible to customize the graphics models
Obviously, in this case, technical knowledge will be necessary to understand the feasibility and carry out the programming.
11. Customer relationships
It doesn’t matter if you are a social media specialist or an SEO expert, you can use Data Studio to create an automated and personalized report. If you have a group of customers to whom you offer similar services, just duplicate a relationship, change the sources, and the logo and you are ready to go.
How to use Google Data Studio in a useful way for your business?
It is beneficial for you to know how to use Google data studio for your own advantage.
1. Put information really relevant to your company
You need to carefully select the information that will appear to you, prioritizing the information that is most important to your business at the moment. Is it relevant, for example, to view the results of very old campaigns? Wouldn’t it be better to put only the data of your shares that are still active? This will give you a more streamlined, useful, and focused view of what really matters in your management.
2. Integrate with data sources
A strength of Data Studio is that you can import data from other Google tools. So, use this feature to your advantage. You can, for example, integrate the tool with your accounts on Google Ads, Google Analytics, Google Sheets (to get data from Facebook ads, for example), or BigQuery (the tool to handle big data). From there you will have a lot of data from several Google sources in one place. In addition, it is also possible to import information from other BI (Business Intelligence) platforms outside of Google, from a simple Excel spreadsheet to tools such as MySQL and PostgreSQL.
3. Customize your reports
Google Data Studio is fully customizable to your business. This is essential for you to enjoy the benefits of the tool. The way your data appears to you can directly impact your visualization, interpretation, and analysis.
4. Share with your team and client
Here is a great use for Data Studio. In it, you can share all your reports with whoever you want, be it your own team or even with a customer. And the logic works similarly to Google Drive, which makes the whole process much easier. To share and allow a person to access a document (whether to view, comment, or edit only), just go to the sharing part and type the member’s Gmail. By doing this, you integrate who needs to have access to the report in one place, making everyone analyze and work on the same data source. You can trust it: it increases the team’s productivity and offers a much faster analysis of results.
5. Analyze data and information well
Google Data Studio will only be useful for your business if you know how to do a good analysis of your report data. Focus on that information that will actually help you make a decision. A good interpretation of the reports will give you more and more insights into how you can enhance your work. You must be always looking for the strengths and weaknesses of your strategy, aspects to improve, and actions that require greater investment.
Integration of SEMrush data with Google Data Studio
You can integrate SEMrush data into Google Data studio with a business subscription to SEMrush. This will help you to create custom reports and dashboards for business. There are three types of connectors from SEMrush:
1. Domain Analytics
It is used to query any domain that is included in the SEMrush database. It would be similar to using the Analytics API, although it is limited to information about domains. There is no direct access to info about keywords or backlinks, for example. It lets you search for statistics on any domain in the SEMrush database. It includes SEMrush rank, top organic and paid keywords, backlinks, organic, and paid traffic costs.
2. Position Tracking
It serves to bring data from our projects in which we are tracking organic positions of a domain. It would, therefore, be similar to the Projects API, but cannot pass data from audit projects, only from keyword tracking. It lets you track rankings for a custom set of target keywords. It helps you to pull organic, google ads visibility, organic and google ads position, and Organic Overview report from an existing Position Tracking campaign.
3. Site Audit
It lets you audit or make changes to any domain on the Internet and receive a report on the site’s main technical errors that hurt its health and visibility. This helps to generate a Site Audit Overview report that tells you about technical errors, warnings, and notices SEMrush found on a website. This lets you judge the overall health and issue of a website.
Integration of Data
You can integrate SEMrush data with Google Studio data either manually or through connectors. Both the processes are explained below.
1. Method of integration manually
You can integrate the data to SEMrush, you can do it manually for which you have to follow the steps mentioned below:
- Authorize both your Google account and SEMrush account to access data and add to google data studio. Just select Authorize when the window suggesting Data studio requires authorization to this community connector appear.
- Next, click on Allow when the window suggesting SEMrush positioning tracking requires authorization to connect to data appears.
- The next step would be to proceed to choosing the parameters of your report.
- Parameters for Domain analytics are:
- Domain Overview – Domain’s search positions in the selected database.
- Organic Search Positions – Organic Positions report about the domain’s top 100 keyword positions in organic search results.
- Paid Search Positions – Advertising Positions report such as the top 100 keywords used to advertise PPC ads on Google Ads.
- Backlinks: top domains that are sending backlinks to a domain, domain’s backlink count over the past 12 months as well as the number of new and lost backlinks per month. Overview table with the options for measuring various measures like Authority Score, amount of backlinks, referring domains/IPs, and distribution of link types and attributes.
The regional database in which SEMrush will look for the domain’s keyword positions.
The domain name and type to analyze.
- Parameters for Position Tracking
- Organic positions – determine the position of the domain in the organic search results of the target keywords
- Google Ads positions – the position of the domain in the paid Google Ads search results of the target keywords
- Organic visibility – the visibility percentage of domain among the organic search results of the target keywords
- Google Ads visibility – the visibility percentage of domain among the paid Google Ads search results of the target keywords
- Organic overview -includes new and lost keywords, search terms with improved or decreased rankings, and changes in its ranking over a selected period
- Rankings Evolution – measure the change in TOP rankings over a chosen period of time.
Position Tracking Campaign ID:
This is the unique numeric code that is associated with your Position Tracking campaign. You can find it in the address bar when you are viewing your campaign on SEMrush following the /projects/ folder.
You can enter the name of your domain, subdomain, subfolder, or URL or your competitor’s.
You can select the root domain, subdomain, subfolder, or exact URL.
You have to enter the name of your business exactly as it appears. You can then identify all of the keywords where your business has a ranking without links if you’re tracking local keywords.
Filter by keyword:
You can enter a keyword to filter the keyword list in your report.
Filter by tags:
You can enter a tag to filter the keyword list in your report.
Specify the number of results to show in your report. The maximum limit is 5000 results.
- Parameters for the site audit
For a site audit connection, you must have an existing site audit project in SEmrush. You can also enter the project ID. Once you select the Project you want to connect to Data Studio, you can then choose which details to include in your report.
- Then you have to select Create Report and you will be redirected to the Data Studio report builder. You can then manually create the report that you want.
B. Method of integration via connectors
- The first step is to choose one of the three connectors. This is done from the Connector Gallery, which you access by default every time you create a new data source in a Data Studio report.
- You will be asked to connect to your SEMrush account and to approve the connection to Data Studio. Important: If you don’t have a SEMrush Business account, the connector will not work.
- Next, you will have a first screen in which you must choose the type of query you are going to make to the database. Domain overview, organic keywords or paid keywords for the Domain Analytics connector), your domain, and if you want to parse the root or a subdomain.
- Then you will have to select the fields you want to connect to Data Studio. In this step, you can connect them all, only some, or create your own custom fields.
- Once this is done, you will already have the data of the chosen connector as an active data source in your Data Studio report. And you will be able to view it to your liking, either alone or combined with other sources present in the study.
However, these SEMrush data connectors to Google Studio are only available to users who have a business subscription to SEmrush.